Many people say that email marketing will eventually fade into obscurity, but it can be one of the most effective ways to reach potential customers. It can also be great for engaging the ones you already have. Yet no matter how good your email marketing campaign may be, there are probably areas that could use some improvement. So, here are some ways that you can get the most out of your email marketing campaigns.
Make Them Mobile Friendly
A recent study showed that 71% of people will delete an email immediately if it doesn’t show up properly on their phone or tablet, so this one goes without saying. No matter how well your emails are put together, you need to make them mobile friendly. You shouldn’t use more than one column in your design, and each email you deliver should work well with just a vertical scroll. Use big images and bold text so they can stick out more, and be sure to leave plenty of white space so it can be scanned in a hurry.
Your subject lines need to be short, and any clickable buttons need to be large enough to be tapped with little or no effort. A button that’s at least 44 pixels square will be big enough, and be sure to test your emails to see how they look on different devices and inboxes.
Use a Compelling Subject Line That’s Direct and to the Point
It doesn’t matter how well the body of your email looks. If you don’t have a great subject line, your email marketing campaign is dead in the water. You need to make it compelling, and you want it to get your point across clearly and effectively. Whether you’re telling a customer about an offer or informing them of a special event or product, your subject line will make or break you in any email marketing campaign.
You want to get people to open the email and take action, so you want a subject line that creates a sense of urgency. But you don’t want to be too pushy. Research has shown that email campaigns using this technique have an 8% higher open rate than the current average, but your ability to convert them into sales will depend on what’s being offered.
Hire a Quality Digital Marketing Company
Hiring a professional to handle all of your email marketing campaigns will give you the most results, and National Positions is a digital marketing company in Los Angeles that can help you to establish a strong online presence. We offer a variety of services to businesses that are serious about taking their company to the next level, and we have many tools that can help you get the most out of your marketing strategy.
If you want to work with a digital marketing company in Los Angeles that can help you expand your presence on the web, be sure to get in touch with us. We would be happy to sit down and discuss your needs.