Ultimate Guide to Online Marketing
Get Focused on Your Customers
Your customers, prospects, and partners are the lifeblood of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This guide will walk you through the process of building personal connections at scale and crafting customer value propositions that funnel back to ROI for your company.
Build Your Marketing Framework
Develop Your Brand’s Story
Foundations of Traffic Acquisition
Foundations of Conversion Optimization
Build Audience Connections
Get Found with SEO
Launch Your Social Media Strategy
Embrace Reputation Management
Don’t Be Biased
For example, if your business does not have wheelchair-accessible doors or bathrooms, one post on Facebook can go viral, having many unintended consequences, so make sure your online marketing strategy is equipped to handle the backlash.